This, friends, is a true story that we’re sharing with you (although it’s embarrassing) because we can’t say it often enough: proofread, proofread, proofread.
I once laid out a proof of a menu card with copy-and-pasted text that the client had sent over, the whole time wondering what the heck “crab meta” was. Some kind of fancy crab meat? When I told Elizabeth about it, she had the good sense to guess that it was supposed to be “crab meat.” Our client also caught the error- points for good proofreading!
The point is- you can’t rely on your stationer or printer to proofread your text for you. For all they know, there IS such a thing as crab meta, and that’s why you’re responsible for carefully proofreading your final proofs:
– Proofread EVERYTHING, and ask others to look them over as well. More than one pair of eyes and multiple checks are the best ways to avoid errors in your final printed piece
– Read your text out loud or read it from bottom to top (basically, reading backwards so you don’t get tricked by context)
– You know the saying “Measure twice, cut once”? Think of it here as “Proofread three, four, five times, and then just print once!”
background image: kate ann photography